Ever wish you felt more comfortable with yourself? More satisfied with your life? A personal brand can be your key. You just need to understand what a personal brand really is—and isn’t.
For starters, it’s not your Myers-Briggs type, DISC profile or Enneagram number. These tests reflect your personality. A personal brand reflects your story. You tell the story of your best self by defining what your brand means so you can make intentional decisions that align who you are (and want to be) with how you live.
So often, people—and businesses—choose a few inspiring words and call it their brand. But unless you define those words, your brand isn’t you.
Look at these women.
Both women share the same four brand themes: confident, fit, genuine and spiritual. But they look so different—how can this brand be true for each of them? Because they define their themes differently. For one, “spirituality” is about peace and nature. For the other, it’s about a close-knit church family. These differing definitions mean that as each woman uses her personal brand as a filter, she makes very different decisions not just about how she looks, sounds and behaves, but about how she decides to spend her time and money, manage her career and relationships, and achieve her goals.
Being intentional always makes a difference. That’s why taking time to define your true personal brand ALWAYS creates value. Just be sure to define what that brand looks like and feels like in action. That’s when you’ll see the “BE”—the brand equity.
I have a new book coming out that teaches you how to create this brand equity: Plan BE: The Power of Your Stories. It’s a workbook that takes you through the same brand-building process I’ve used for decades with my business clients and, more recently, with my life coaching clients.
I’d be happy to let you know when the book is available: PLEASE EMAIL ME
JudyKirklandBooks.com 