Why do businesses invest in brand-building? Because brands are a compass for focusing on what works best and what matters most. In fact, brand guru Jim Stengel found that “brand artist” companies outperformed the S&P Index by 400%.
Suppose you could use the principles of branding to realize the same 400% improvement in your personal life?
I’ve spent decades as a business branding and content development specialist. When I earned my life coach certification, I realized I could help my clients with the same branding process I’d used successfully with my business clients. I adapted that process to take them even further than just discovering their brands: I taught them how to use their brands in every-day life to:
- Take greater control over how they spend their time and money.
- Use the strengths they already have to improve relationships.
- Enjoy more recognition and satisfaction at home, work and out in the world.
- Remove all the obstacles to begin to live a wonderful new life–immediately.
In short, to use this new self-awareness to create personal brand equity, or BE.
I’ve used my Plan BE program with men and women, couples, singles, teenagers, millennials, Baby Boomers, single parents, surviving spouses, empty nesters and retirees. My life coaching clients could not be more different from each other or face more different challenges. Using Plan BE, they each developed a unique personal brand that provides a unique plan for living the way they’ve always dreamed. As different as those brands and plans were, each person started to experience brand equity (BE) almost immediately. Now, with my workbook series, I’m able to bring this same program to everyone who wants to enjoy the rewards of living life as the very best version of themselves.
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Take a look at the workbooks in my Plan BE series
Are you interested in life coaching? Check out my BrandEquity Coaching website
JudyKirklandBooks.com 